John Masters Organics
The average consumer makes purchases based upon many differing factors; packaging, price point, advertising…. if you find yourself swayed by ethical considerations, this post is for you.
John Masters Organics is a luxury beauty brand (haircare, skincare, bodycare), fastidious about taking a stance on using organic ingredients. A wave maker on the American beauty scene, J.M.O has made slightly humbler ripples since landing on British shores. The main reason being that J.M.O doesn’t scream and shout to be heard over the din of continual new products added to the market. It will no doubt prove to be the tortoise when flash in the pan beauty hares have stopped off for lunch.
I was invited to try John Masters Organics exclusively for Design for Living, knowing very little about their USP. I soon realised that this luxury brand is all about what’s actually going on inside the bottle, rather than the fancy razamataz some other products make outside of it. Impossible to reach 100% organic content, J.M.O manage much higher percentages than some other brands making ‘organic’ claims and minimal organic content.
Favourites were the Blood Orange and Vanilla body wash and cream, which smell good enough to eat, and the Lavender and Rosemary Shampoo which is so fresh, washing your hair is like plunging your scalp directly into a rosemary bush and giving it a wiggle. Of the styling products available, I particularly liked the Sweet Orange and Silk Protein Gel. Keying into the mens’ market, a series of 2 in 1 products have been produced. I personally prefer separates, but if it’s ease and speed you’re looking for, these might be the grooming goodies for you.
Mr Masters himself is a hairdresser who’s career skyrocketed in the 1970′s, cutting and colouring for the great and the good in both Miami and New York. Realising the danger of inhaling and handling harsh chemicals day to day within the salon led him to developing a range of organic products, with the goal of creating a toxin free environment.
In 1991 his first organic mass market product hit the shelves and John Masters Organics was born. Clearly stating the organic content in every bottle, ingredients are sourced from farmers who use age old practices to produce and harvest ingredients in the most eco-sensitive way. All of the organic ingredients used have to be certified organic by the French based company EcoCert.
If you’re not quite cynical enough to roll your eyes at ‘the science bit’, have a gander over what makes the grade;
1. No sodium laurel sulfate, parabens, DEAs, MEAs, or TEAs
2. No GMOs (Genetically Modified Organism)
3. No petro-chemicals
4. No animal testing
5. No artificial colors, fragrances or fillers
6. Ingredients must be as organic as possible
7. All plant extracts and essential oils must be certified organic whenever possible
8. All essential oils used must be steam-distilled and not extracted with propylene glycol – which kills the effect of the oils
9. All plant oils must be cold pressed, not heat distilled – which kills the therapeutic properties of plant oils
10. All ingredients must be proven to be beneficial to the hair or skin
11. All ingredients must be harvested in an environmentally-friendly manner (wild-crafted)
12. All ingredients must be bio-degradable as possible
13. Fair-Trade ingredients must be used when possible
Phew, I told you it is all about what’s in the bottle!
You don’t need to be a hippie or a zen master to make a bid for the organic choice. You just have to care enough about the earth under your feet, the sky above your head and the people around you to say no to harmful chemicals and non eco-friendly practices. Hopefully over time the beauty industry at large will join the cause, but for now J.M.O is thankfully flying the flag.
Images by www.oliverthornton.com/designforliving. Thank you to www.donnamaisey.blogspot.co.uk, www.ekolea.se for the extra images used.